Monday, April 18, 2016

blog post 3?

I have probably seen every beyonce video a total of 20 times each, and those are just the videos that I don't exceptionally love. Beyonce, (to not just me, but the world) is an icon and her music videos reflect just that. When she released the video for her song 'Formation' it was like the world stopped. She was due to perform at the Super Bowl on Sunday and she releases a new song and video on the Friday before. By Sunday obviously the nation knew every word. Her video brings cultural symbolism, paralleled with deep beautiful colors and visuals. The camera is used for close up angles, full body shots, and even tricky shots on a tilted frame which allowed for crazy dance routines. The color scheme plays a major role in the overall feel and vibe of the video. Scenes were shot in an emptied pool, and shot with a cool filter creating and icy stylized shot. Similarly, the editing was flawless. Most times, the scene would change with the beat of the music, creating a seamless flow of images, and keeping he upbeat tempo of the music going strong. At no point does the shooting/editing feel self aware. She does not play to the camera, but allows it to follow her as she sings and dances her way to proving her points. https://www.youtube.com/watch?v=LrCHz1gwzTo